FLYER WITH PIN
BIRTHDAY FEATURE 
Project: ZARA Loyalty Program
Name: ZARA CLUB
Audience: Ages 18-45 females interested in the latest trends. They are very fashion forward.  
Goal: Create loyalty with existing customers by providing them with an exclusive membership where customers can shop, have access to forthcoming collections, and feel part of the ZARA community.
Desired Outcome: Increase sales.

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