Project: Purell Hand Sanitizer
Product: Travel size bottle.
Audience: 18-30 working, middle class women. They are highly active and involved in sports and workouts. Physically energetic, strong, lives a healthy lifestyle, and likes to travel
Slogan: “Experience well-being”
Concept: Don’t let Germs keep you from experiencing well-being.
Desired Outcome: Gain market share and Increase sales of PURELL hand sanitizer