Pure Leaf / Magazine ad

The ad tells the story of how Pure Leaf tea is made, by just 3 simple steps. Telling the viewer that this is a quality tea, made with fresh ingredients.

Brand's Essence: To master a consistent, delicious taste by being the best and excelling in freshness. 
Audience: 18-40 years old tea lovers, medium to upper class, who are interested in healthy quality products.
Goal: To communicates Pure Leaf freshness and quality.

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