Enchante Accessories’ e-commerce department supports its many categories, from kitchen to beauty, bath, and toys. One of its most recognizable brands is Cook with Color (CWC), a kitchen line offering playful, affordable utensils sold in retailers such as TJ Maxx and HomeGoods.
When asked to reimagine CWC’s online presence, I began by developing a style guide to unify the brand’s look and voice. This foundation made it possible to translate the refreshed identity consistently across e-commerce platforms.
The new direction celebrates CWC’s essence: color. With a retro aesthetic and a modern personality, the brand now feels both nostalgic and fresh—differentiating it in a crowded marketplace.
My role: Lead Designer and Art Director
Application
Ad Campaigns
New Beginnings
Latinx Heritage Campaign
Photo Direction
For over 15 beauty and bath brands
For over 15 beauty and bath brands
In the early stages of developing the beauty and bath category imagery, our team faced a challenge: we were creating highly ambitious looks for every single brand. While visually strong, this approach slowed production and made it difficult to meet demanding timelines.
To solve this, I proposed a more commercial and scalable creative direction, one practical enough to speed up production while still leaving room for quality and creative expression. This balance ensured we could deliver impactful visuals without compromising efficiency.
Credit: Art Director: Vanessa Espin. Photographer: Juan Pablo
Infographics
